Promoting Brands

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Job Search Using the Net to Your Advantage

Gepost door admin op 31/12/2009
Toegevoegd onder: Commerce Compass, Making Money, Promoting Brands

The Internet offers huge opportunities for a job hunter, but also presents several possible challenges. It also adds great complexities, and a lot more things to consider…and be mindful of.

Job search needs to be thought of as a personal, very directed marketing process where you are the product. Your resume is an ad. Your extended network is your source for information.

So where does the net fit in? At AA-Careers, we just posted a job on Craigslist and got more than 650 responses in a calendar week. For a single job. That’s increased competition.

Had a strong candidate contacted us before we placed the ad, they could have landed the job before running in to all that competition. How? By finding someone at our company who became aware of the job prior to posting. Everyone knew of the job for at least 12 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be sure to check your cover letter and resume carefully! When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily taken out with a fast-paced triage process. How? The same way any hiring manager would. By eliminating resumes where the objective didn’t match our position description. By eliminating candidates whose cover letters gave us grounds not to employ them, like "I know I’m overqualified but I really need a job". By eliminating prospects whose documents that didn’t open properly. And by passing over job hunters who didn’t trouble to spell check their cover letter and/or resume.

So the great news is that job boards give you a feel of what companies are hiring, and for what kinds of positions. But once those jobs are posted, the competition is intense. You can still compete, if you have a well thought out resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another issue to be aware of is how quickly and easily you can be looked up on the web. As we Googled several candidates, we ran into some pictures and comments that were in questionable taste. Nothing insane, but enough to sway our thoughts about who to employ.

AA-Careers provides a extensive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

Printing onto Plastics Five Quick Tips

Gepost door admin op 20/05/2008
Toegevoegd onder: Better Marketing, Making Money, Promoting Brands

How to print you logo or marketing messages on your plastic promotional items and products? Here we are going to provide ten top tips on printing onto plastic. These can include printing onto plastic wristbands, mugs or drink bottles for home, business or promotional use.

1. Before going to produce, you need to think about how the image will be viewed? At arms length or distance? There are some software will help you get virtual look of design.

2. Consider the different kinds of plastic and their thickness, and choose one suitable for the task.

3. Is the image in line colours or full colour i.e. can it be screen printed or does it need a specialist Litho printing onto plastic?

4. Where is the item to be placed - Inside or outside? If It will be put outside, or in an area where it will be touched, it may need extra protection.

5. Timing. Allow longer time for lenticular printing as a lot of time is in the pre-press, which must be absolutely accurate before printing commences.

At www.promotional-merchandise.org.uk, you can find ideas and source promotional plastic items and products. Such as premium, luxury or standard type plastic carrier bags from suppliers within the UK. You can also find ideas for promotional items that can be printed onto plastic for wristbands mugs and bottles.