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You probably already know how useful distributing your businesses Web video clip is. For an organisation’s marketing manager, Internet video is a worthy instrument that can easily capture attention and significantly increase the overall number of users to your firm’s website. Online video clips are exceptionally successful in maintaining the target customers’ reasonably short attention. Moreover, if codes are used and video sharing is promoted, short format promotional videos can be a splendid way to get one-way external links. & thereby positively affect your websites’ rankings on the search engines. Are you looking to utilise online video as part of your marketing mix? If so, then Vidify has the video productions services your want.

In fact, online videos have become a significant media for business or self promotion. The following are a couple tips to distributing your own Web videos.

Firstly, you can post your online video clips on your own web site; but this would require you to find your own video hosting arrangements. Ask your online hosting solutions supplier if video downloading or video streaming services are supported.

Video downloading is where your business visitors are required to download your short format video commercial to their hard disk. They need to save the online video clip to their own workstation before they can play it using their PC’s video player or a downloadable video player device. There are countless video downloading service providers that are reasonably priced. There’s also a progressive downloading mechanism where your Internet viewers can play the short format videos while downloading them.

While video streaming on the other hand utterly does away with the requirement to download the short format video commercials & lets immediate playback so it gives the most value to your users. Naturally, getting a video hosting company that supports video streaming can cost you a pretty penny.

And finally, the more trendy way to distribute online videos is posting your sites to video distribution websites that possess their very own video hosting infrastructure. These sites cost you nothing to log on & will at times give you money post video clips. What’s more, also have a large audience base and grasp; for instance, YouTube obtains about ten million visits each month.

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The clever old Chinese slogan has a strong connotation; the motto described the truth that we all accept an event drastically more when it is observed. By the use of video production or videography it’s practical to record a chain of occasions.

At the present time in lots of corporate presentations, video clips are usually employed. By implementing video production it’s realistic to supply the crucial communication to several possible clientele to help lure them. Video production is today employed for various reasons; however, numerous online corporate videos and awareness related presentations are usually created in order to attain desired business objectives.

Audio video productions are presently in style and are therefore used in almost any nature of corporate activity. Creative businesses at the outset primarily work with a certain type of client or a corporation that looks to develop an online video commercial, a presentation or an assortment of video clips. The complete occupation of video production is frequently carried out by freelancers; although there are one or two good specialist video production agencies around at the moment.

Involvement of music composers, cameraman & script writers are also very common when creating online video presentations. Furthermore, marketing companies and PR agencies have recently become involved with many aspects of video production & publishing. Vidify provide corporate video production services and expertise for a range of online media engagements.

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Take a look around the Web and you’ll find thousands upon thousand of articles, every one of them appearing on any number of websites. These are known as ‘free re-print articles’. Free articles are used to promote business, whether the writer’s own business, or the business of the website on which they’re used.

Whether or not free articles work depends entirely on which angle you’re coming at them from.

Within the question of whether or not free articles work are two individual questions. The first is:

Do Free Articles Work For Writers?

By writer, I mean the person whose name appears in the ‘by line’. In some cases, the free article will have actually been written by a ghost-writer, although please don’t believe that’s necessarily a bad thing.

If a person has expert knowledge but no writing skills, he hires somebody else to put his noesis into words rather than publish a badly crafted article. The authority is still there and as a free article will be valuable to others.

So, the question actually being asked is “Do free re-print articles work for the person sharing his or her knowledge?”

The answer, quite simply, is “yes”.

Let’s say I perform a Google search for ‘Giclée Prints’ that brings up a free article by a photographic print expert. I enjoy the articlefind it riveting, in factand by the time I get to the author’s resource box at the bottom, I’m certain this guy knows exactly what he’s talking about.

Then I notice he sells photographic prints that are produced using the giclée method. The URL of his website is given in his resource box so I pop over and take a look. If I find a print I like, I buy it. After all, it’s better to buy from somebody who knows the business well rather than someone whose simply cashing in on the market, isn’t it?

For the ‘author’ of the free article, having it posted on as many sites as possible means lots of free advertising so I’d definitely recommend you keep writing and posting free re-print articles as often as you can. For ‘writers’, the work, and they work well!

Do Free Articles Work For Web Business Owners?

When it comes to those using free re-print articles as content for websites, there’s a fine line that Web business owners looking for quality content need to stay on the right side of.

1. Is The Article Well Written?

Unfortunately, a considerable percentage of free re-print articles aren’t written by professionalor even talentedwriters. If you value you business, it’s important you choose only well-written articles that reflect the standard of professionalism your visitors will expect.

2. Is The Content Valuable To Your Visitors?

All too often I’ve seen irrelevant articles on websites and have wondered “what’s the point?”

My guess is that Web business owners areby using free articleshoping to attract anybody looking for anything in the hope that once on their site, they’ll buy their product or service. It doesn’t work that way, though. Those searching for ‘reebok trainers” are hardly likely to want to buy a framed giclée print.

Make sure that the content you post is relevant to what you’re promoting and that the free article is actually interesting enough for your visitors to want to read. 300 words explaining the evolution of the ‘Giclée printing process’ are far more interesting than 1000 words about nothing much at all. Just because it’s a free article, there’s nothing to say you have to use it. If content is king, then quality is queen!

Having evaluated the free re-print articles you have available and decided which to use, the next questions you need to ask is:

How many free articles will I need?

This is a very important question, but one Web business owners rarely consider.

More than being a matter of how many free articles you should have on your site at any given time, what you should be considering is how often you should re-new your content.

If you post a free re-print article that’s freshone that hasn’t been doing the rounds for more than a couple of weeksyou’ll probably get a month or so out of it before it no longer pulls its weight as you’d like it to. Why? Because while the search enginesand Google especiallylove content, they will reduce the number of ‘points’ your content’s given if it’s duplicated elsewherewhich free articles obviously will be. The more often it’s duplicated, the less likelihood of it bringing you onto the first page of the search results.

You have two options open to you. Either:

Replace your free article content regularlyat least once a month

Buy original content that won’t be found elsewhere

The second option means that you pay a writer to provide your site with articles that are written specifically for your use only. Copyright is transferred to you and even if the article stays on your site for years, it will still be original content and therefore be given higher value amongst the search engines than any amount of free articles will.

Four or five well-written articles that are highly relevant to your business will bring you more traffic than twenty free re-print articles. Why? Because the keywords will be targetted specifically to your business and the content will relate directly to what you have to offer. Also, a professional writer knows exactly the right density of keywords to maximise search engine potential, and where in the article they should be used. Web writing is a specialised business, after all.

Conclusion

For writers, posting free re-print articles work well. There’s absolutely no doubt about that.

For Web business owners, free articles can work well if the webmaster is willing to work at keeping the content updated and fresh.

All in all, free articles are a good thing, but for Web business owners, while posting free re-print articles can be a good way of building content, nothing can ever beat quality, original content.

Sharon Jacobsen is a professional freelance writer specialising in Web articles. For a competitive fee she’ll happily populate your website with compelling, keyword rich articles on the subject of your choice.

To contact Sharon, or to find out more about her work, please visit: http://www.sharon-jacobsen.co.uk

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How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be difficult, especially if the book will work as a sort of branding for everything else you do. Non-fiction books are often seen as a stepping stone to speaking engagements, product launches, and a variety of other business endeavors. In fact, the naming of a non-fiction or business book is so critical that a poorly chosen title can actually make or break a books success. If you’re in the midst of picking a name, or planning future titles. There are some basic strategies you should consider before you finalize your book cover:

The name of your book must tell people what it’s about. If you try to be clever and make them guess, your potential customer will just put it down and move on to a title they do understand.

Put the benefit right in the name - for example Chicken Soup for the Soul tells you right up front that much like a cup of chicken soup when you’re sick, this book is going to make you feel better. If this leaves you feeling perplexed, take a moment to list five benefits of your book - once you have those benefits listed slowly but surely a book title will begin to emerge.

Think about all the different uses you might be able to derive from the name of your book. Is it going to be on your web site? Is it a stand alone book or part of a product line? Or is this book one of a series? Determining the exact uses of this title will help you define it further.

And finally, go see what the competition is doing. Spend an afternoon at the bookstore and see what titles have worked well for similar books in your genre.

Other Naming Tips
Did you know that some words are easier to remember than others? Sound odd? Not really. Language experts will tell us that we just react differently to certain sounds. The letters K and P for example are what language experts call “plosives.” A plosive is a little bit of language that pops out of your mouth and draws attention to itself. A plosive is a “stopper” in language. A plosive makes us pause for emphasis when we say it. The letters B, C, D, K, P and T are all plosives.

What’s especially interesting is that brand names beginning with plosives have higher recall scores than non-plosive names. Several studies of the top 200 brand names have made that point. Examples: Bic, Coca-Coca-Cola, Kellogg’s, Kodak, Pontiac, etc.

If you’ve picked a title for your book or a name for your business or product line that is “unusual” - you might want to check the meaning first. That goes for foreign translation as well. Here are a few examples of names that were chosen without the proper research:

In 1997 Reebok issued a mass recall of their new women’s running shoe dubbed “Incubus” - a savvy news reporter brought their attention to the fact that incubus means: “an evil spirit believed to descend upon and have sex with women while they sleep.”

Estee Lauder stopped short of exporting their line of Country Mist makeup to Germany when managers pointed out that “mist” in German is slang for manure.”

Trying to be clever, the folks at Guess jeans placed the Japanese characters “ge” and “su” next to a model in Asian magazines, intending them to mean “Guess.” But “gesu” translated in Japanese means “vulgar,” “low” class” or “meanspirited.”

Naming Tip!
Stumped for a name? Try heading over to The Naming Newsletter www.namingnewsletter.com. While this site is designed primarily for naming and/or branding companies, there’s a lot of great information on titling strategies and tips that can translate easily to your book title.

About the author:

Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2003 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright 2004 Penny C. Sansevieri

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The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon - understanding this template is a priority for story or screenwriters.

The Hero’s Journey:

Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero’s Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

Effective Screenplay: Out of Africa (1985) Deconstructed

This analysis is best understood by watching the film simultaneously and with a good understanding of the Hero’s Journey…

FADE IN: Visuals and narrative; Karen; dreams; Africa; “I had a farm in Africa,” memories of Denys Finch Hatton, “a glimpse of the World through God’s eye…”

Call to Adventure. Karen “has got to be away from here;” she has got no life in Denmark etc. Karen’s Inner Challenge: she has nothing.

Refusal: Bror resists: “am I supposed to think you’re serious..”

Entering the New World and the First Threshold: the train to Africa; radically different from Denmark.

Clumsily entering the First Threshold: “shoo, shoo…”

New rules: “it’s rude not to stop the train here…”

Foreshadow of the Journey: Denys drops off some Ivory on the train; references to Barclay.

Meeting the Supernatural Aid: Meeting Faraj.

New and strange creatures in the First Threshold: Karen observes the Africans and is unwelcome in the Mens club by the stuffy colonials.

Pulled into the Adventure: one hour before the wedding.

Celebration on entering the New World: the marriage.

Emotional reaction at entering the First Threshold: “thank you for this..”

Meeting Allies: Meeting Lord Delamere, Felicity, Bror’s character (philanderer), Barclay Cole etc

Warning against the Journey: “Sabu, we can go now…”

Physical Separation from the Old State: arriving at the farm

Expectations Changing: they’re going to be growing coffee

Resisting the Transformation: “fetch some wine for my lover’s brother…; did I tell you Hans came to say Goodbye…”

Pulled into the Transformation: “can be many days before the rain, Sabu”

Duration of the Journey: three or four years.

Trial 1: Meeting the Chief

Tangible Representation of this Stage of the Journey: the injured boy’s leg; “the other boys will think you are afraid..”

Trial 2: the damn: “Sabu, this water lives at Mombassa”

Trial 3: Facing the Lion; saved by Denys.

Rest Break and Celebration (at the passing of the Trials) before the Seizing of the Sword: meeting Denys and Barclay and telling stories.

Reminder of the Inner (attachment): “when you were a mental traveler, did you take so much luggage;”

Receiving a Magical Gift (normally useful for the Seizing of the Sword): the pen

Marker of Change: Rain; Karen asks Bror to “come home; the boy comes to work at the farm.

Meeting the Oracle; learning about the Sword: the war means that Bror et al will have to go off to fight.

Resistance to Seizing the Sword: Denys resists; the discussion with Barclay; Karen doesn’t want Bror to go.

Time Stretch: Karen reminiscing.

Status Change: Felicity comes round; Karen’s status has risen.

Time Pressure to Seize the Sword: The Captain comes around; Karen will have to move into town.

Warning against Seizing the Sword: “that’s no place for a white woman.”

New World of the Sword: African Muslims praying

Difficulty getting to the Sword: the cows are hard to control.

Disorientation: Karen gets them lost.

Guidance from the Mentor: “God is Great Sabu…”

Hawks and Doves argue the value of continuing on the Journey: Barclay against her continuing; Denys gives Karen a Magical Gift (the compass).

Overcoming threats: Massai pass by.

Resistance and Conflict getting to the Sword / Proactive Growth Experience: Lion attack.

Mentor Guidance: “this Lion does not have this Ox, we do not have this Ox…etc”

Seizing the Sword: Karen arrives to meet Dee and Bror.

Transformation: “you’ve changed your hair..”

Rebirth through Death: Karen gets Syphilis; Karen has to go home;

Saying goodbye to the Old Self: leaving the farm; Denys; Bror; going home.

Time Stretch: “arsenic was my ally…”

The New Self: Karen returns; she enters the World again as the Wizened One.

Symbols of Change: almost everyone has a car now; the boy’s leg has healed etc…

Foreshadow of the Apotheosis: 1: Karen begins the detachment:; she can’t have children…

Foreshadow of the Apotheosis: Meeting Denys at Christmas

Resisting the Apotheosis: Karen builds the school.

Guidance and warning from the Mentor: “when these children are this tall, then this chief can be dead…”

Conflict towards the Atonement: Barclay has a fistfight.

Foreshadow of the Atonement and Apotheosis: Karen dances with Denys (”what exactly is it that you own”); Bror isn’t around for the New Year kiss.

Atonement: with the Father: Karen asks Bror to leave the house; Karen learns to be alone.

Learning to detach: “do they always have to whip them so..”

Resisting the Apotheosis: Karen won’t go with Denys.

Resistance to the Apotheosis: the car stalls.

Building up to the Apotheosis: learning to detach; the trip with Denys; the dinners, setting up camp; talking about the Massai.

Foreshadow of the Final Conflict: the aircraft.

The source of the Inner Challenge: Karen’s father killed himself.

Apotheosis: killing the Lion and sleeping with Denys without committing.

Reward: Karen takes the record player.

Resisting the Apotheosis: dinner with Barclay; ‘then I would have no-one.”

Denys comes and goes as he pkeases.

Foreshadow of the Refusal and the death of the Old Self: Barclay’s water has gone black.

Ultimate Boon: “Denys asks to move in..”

Death of the Old Self: Barclays funeral.

Ultimate Boon: “we spoke of nothing ordinary, small or real…we lived disconnected and apart from things…”; the magic flight

Refusal of the Return: Denys comes to ask for money….

Foreshadow of the Final Conflict: Karen needs to borrow money.

Break from the Old Self: Bror wants a divorce.

Foreshadow of the Master of Two Worlds: Letting the water go…

Magic Flight: Denys leaves.

Rescue from Without:: the fire.

[slicing]:

Crossing the Return Threshold: Karen asks for land for the Kikuyu.

Master of the Two Worlds: Karen prepares to leave; Says Goodbye to Denys et al; welcome into the Mens Club….”you were right, the farm never did belong to me.

Freedom to Live: Bror tells Karen Denys is dead; the funeral.

Goodbye to the Mentor.

Afterlife Act: Denys is buried on high ground

Learn more…

The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://managing-creativity.com/

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